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Instagram is one of the best platforms for photographers of all niches to share their artistic talents, all while drawing in more traffic to their pages. According to a March 2023 Zippia report, an average of 95 million photos and videos are shared daily on Instagram, increasing the competition for seeing your content. There is no better way to specify your content and gain the attention of more users than with a creative photography-related hashtag.

Hashtags are an excellent way for photographers on Instagram to categorize their posts and reach the right audiences. Hashtags allow influencers and creators to organize their content for them to reach different types of audiences. 

Whether you are a photographer looking to expand your reach and target larger audiences with your content or a photographer focused on producing content for a more niche market, hashtags are versatile enough to help you accomplish both. We’ve compiled a list of the most popular photography hashtags on Instagram this year to help you reach those goals.

The 10 best Instagram photography hashtags

#photography

As an essential and staple hashtag for photographers, #photography is a great way to specify the kind of content you are posting. For example, you, as a photography influencer, are often not showcasing your favorite beauty brands, etc., but aiming to share your artistic talents through your impressive photos. This is one of the most popular hashtags on the photography side of Instagram, with 1.03M posts.

#photographyoftheday

As a photographer on Instagram, you may aim to fill your feed with your work consistently, and there is no better way to draw in traffic than by including this hashtag in your posts. It has been used in more than 2.9M posts. 

#photooftheday

Backing off of the previous hashtag, #photooftheday is another great way to gain additional exposure and boost your engagement. Using both of these hashtags is a way to increase the chances of your photos coming across Instagram users’ feeds and potentially your platform. This hashtag has been featured in more than 1.05M posts.

#naturephotography

While hashtags are a great way to increase engagement and traffic, detailed hashtags are even more effective. If you are a photographer who often shares pictures of nature, this one is exactly the one you should be including in your posts. This has been used in more than 232M posts.

#foodphotography

Many photographers on Instagram enjoy sharing themed photos, and what better way to categorize those photos than with a popular hashtag? Foodies who document their tasty finds use this hashtag to gain the attention of other food lovers. More than 110M  posts have used this hashtag.

#instaphoto

This common hashtag is included in many photographers’ posts and has been used more than 123M times.

#photographers

There is no better way to categorize your content than by using hashtags that specifically share what you do or aim to share. This hashtag has been included in many influencers who use their platforms to share their art and photos only, plus those creators looking to expand their reach. More than 17M posts have used this hashtag.

#photogram

Many hashtags on Instagram include “gram.” This one has been used in more than 21M posts.

#selfie

Not all photographers share the same styles of content. Self-portraits have often been shared with the #selfie hashtag. This hashtag has been featured in over 452M posts.

#landscapephotography

Like other hashtags, this one specifies the type of content photographers share. Landscape photos are an extremely popular style in this social media niche on Instagram, and the proof lies in more than 71M posts. Whether you are sharing a gorgeous sunrise or showcasing beautiful mountains, this is always a solid one to include. 

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